Neonpartys®_Chicken Shop Outdoor Neon Signs

At Neon Party, we specialise in designing and producing high-quality custom LED neon signs that help brands stand out and express their personality. Whether it’s indoor or outdoor, bold or minimal, our signs are crafted to reflect the unique energy of each space and the story behind it.
Bruno’s Chicken Shop is a family-run charcoal chicken shop in Melbourne’s south-east with a retro diner aesthetic and a big personality. With decades of culinary experience rooted in family tradition, Bruno’s blends nostalgia with a fresh, cheeky brand identity. They came to us ahead of their grand opening to create a standout neon sign that would become a centrepiece for the store and capture attention from the street.

The Challenge
The team at Bruno’s wanted a large outdoor sign that would help launch the brand with maximum impact and bring energy to their shopfront. The sign needed to be highly visible from a distance, fully waterproof, and built to withstand the elements. To match their playful, retro-inspired interior and bold branding, the sign also needed to include multiple neon lines with independent flashing controls to create movement and energy. With a professional photographer lined up to shoot the launch, timing and visual impact were both essential.

The Solution
To help bring their vision to life, we proposed a sign that would align with the brand’s high-energy aesthetic while delivering on durability and size requirements. We worked closely with the team at Bruno’s to create a piece that not only looked incredible but would perform well outdoors and attract attention day and night. The overall design focused on balancing functionality and visual punch to ensure the sign would become a defining part of the shop’s identity.

The Results
The final result was a striking 5-metre-long LED neon sign in bold red, installed above the shopfront to act as a glowing beacon for passersby. Its movement, scale and colour gave the shop incredible street presence, and the independently flashing neon lines added a dynamic element that brought the brand’s fun, fast-paced energy to life. Installed just in time for the launch, the sign became a key visual highlight and played a starring role in Bruno’s opening photography and social media rollout.

The Customisations

What made this sign especially unique was the combination of scale, technical detail, and visual impact. Here are the features that helped it stand out:

Independently Controlled Neon Lines: The sign was designed with six separate neon lines that could flash independently. This brought movement and life to the signage, catching the eye of passersby and adding a theatrical quality to the shopfront.

Outdoor-Ready Build: Given that the sign would live permanently outside, we constructed it with weather-resistant materials and provided a waterproof finish. This ensured long-term durability without compromising on vibrancy.

Cut-to-Letter Acrylic Backing: Rather than a single flat panel, the sign was built with individual acrylic cut-outs following the shape of the letters. This gave the sign a sleek and tailored look, helping it stand out while keeping the focus on the bold typography.

Neon Party: The Glow Up Experts

At Neon Party, we’re all about helping brands light up their identity with custom LED neon signs that are bold, beautiful, and built to last. Whether you’re launching a new business or looking to give your space a glow-up, get in touch today for a free mockup and quote.